OVERVIEW
Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike and shows how we can ethically use these insights to: powerfully attract and retain customers, fuel true and lasting innovation, stand apart in the new world of increasing automation and artificial intelligence, change workplaces and maintain happy and productive employees and teams and a lot more! It is time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.
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